Leaving Facebook #socialmedia #ebookadvertising

Where does time go? I looked at my blog and realized I haven’t posted in a month. How does that happen? I’m online constantly, visiting other bloggers, but have somehow neglected my home base. With the holidays coming up, I may not have another post until January, but thought it was time to share…well, something!

For those of you who have followed my blog for a while, you probably know I’m not a fan of Facebook. Never have been from the time I signed up, but I hung in there because authors are expected to have a presence on FB. I’ve been awful about posting on my profile, but I have run several ads over the last few years, all with decent results. I considered Facebook worthwhile as a good ad source, never where I connected with others. I’m better with mediums like the blogosphere, Twitter and Instagram.

Then FB did something I couldn’t ignore.

Last week, my publisher reduced Cusp of Night to .99c for a few days. As usual, I signed onto Facebook to run a promotion. I modified the same ad I’ve run twice in the past, targeting the same audience as before, but got flagged for violating FB’s new ad policy.

Huh?

I didn’t include men in my audience and didn’t target women under 25. Guys, if you read my books, I love you, but honestly I know that the bulk of my readers are women, and the majority are over 25. My guess is that Facebook considered this discriminatory (let’s not forget they let me target the exact same audience multiple times in the past), so they deactivated my ad manager and wouldn’t approve the ad.

Oops! Facebook even sent me an email saying I had violated their ad policy.

Okay, got it. I figured I could fix the problem and all would be good. I understand they need to make adjustments. But when I tried to change my target audience I couldn’t. The powers that be had shut down the ad manager for my account, no chance to change anything.

Just. Locked. Out.

That left me an option of jumping through hoops with FB support, emailing, and trying to straighten the situation out. In other words, a major headache.

Um…for a platform I’ve disliked from day one? No thanks. So, I deactivated my Facebook account. Then the good folks at FB asked me (through an online form) why I was leaving their wonderful community. I explained they’d deactivated my ad manager and why. I thought perhaps they’d send me a follow up email. You know…customer service and all that, but of course that didn’t happen. I’m a drop in the bucket, and customer service is a dinosaur of days past when people mattered.

So I’m outta there. If you’ve tagged me in the past, or might try to in the future, I wanted to share why you won’t find me. Look for me on BookBub, Twitter, Instagram, Goodreads, Pinterest, or in our lovely blogging world, but I’m done with Facebook.

I never did get to run my ad, but thanks to a large BookBub push by my publisher and other promotions I did, Cusp of Night did well, hitting:

278 in the paid Kindle Store
#2 in Mystery Supernatural
#5 in Mystery Cozy
#7 in mystery paranormal

I would have loved to hit the top spot in one of the genres, but coming close was nice. A few of my other books picked up sales as well. And all without Facebook. I guess I didn’t need it as much as I thought.

Book cover for End of Day, mystery/suspense novel by Mae Clair shows old dilapidated church with bell tower and a cemetery in the background overgrown with weedsIn other news, I’m plugging away on the final book in my Hode’s Hill series. Book two, End of Day, releases on January 19th and is available for pre-order from all major booksellers. If you haven’t reserved your copy, now’s a good time. 🙂

As we gear up for the holidays, I wish all of you a Merry Christmas and a Happy New Year. I love this time of year and am in permanent happily-ever-after-Hallmark-sap mode. And let’s not forget Elf and  A Christmas Carol, my two favorite holiday classics.

Ho-Ho-Ho and sugar plums to all!